mission-values

/mission-values
mission-values 2017-08-03T13:41:36+02:00

VALUES MATTER

At Whole Foods Market®, “healthy” means a whole lot more. It goes beyond good for you, to also encompass the greater good. Whether you’re hungry for better, or simply food-curious, we offer a place for you to shop where value is inseparable from values.

 

OUR CORE VALUES

These eight values are the backbone of our company culture and how we aspire to do business every day – with you, our supplier partners, our customer and worker communities, and each other.

WE SELL THE HIGHEST QUALITY NATURAL AND ORGANIC PRODUCTS AVAILABLE

Passion For Food

We appreciate and celebrate the difference natural and Genetically Modified Organisms (GMOs) Free products can make in the quality of one’s life.

 

WE SATISFY, DELIGHT AND NOURISH OUR CUSTOMERS

Our Customers

They are our most important stakeholders in our business and the lifeblood of our business. Only by satisfying our customers first do we have the opportunity to satisfy the needs of our other stakeholders.

Extraordinary Customer Service

We go to extraordinary lengths to satisfy, delight and nourish our customers. We want to meet or exceed their expectations on every shopping trip. We know that by doing so we turn customers into advocates for our business. Advocates do more than shop with us, they talk about Whole Foods Market to their friends and others. We want to serve our customers competently, efficiently, knowledgeably and with flair.

Education

We can generate greater appreciation and loyalty from all of our stakeholders by educating them about natural and organic foods, health, nutrition and the environment.

Meaningful Value

We offer value to our customers by providing them with high quality products, extraordinary service and a competitive price. We are constantly challenged to improve the value proposition to our customers.

Retail Innovation

We value retail experiments. Friendly competition within the company helps us to continually improve our stores. We constantly innovate and raise our retail standards and are not afraid to try new ideas and concepts.

Inviting Store Environments

We create store environments that are inviting and fun, and reflect the communities they serve. We want our stores to become community meeting places where our customers meet their friends and make new ones.

 

WE CREATE ONGOING WIN-WIN PARTNERSHIPS WITH OUR SUPPLIERS

Integrity in All Business Dealings

Our supplier partners are our allies in serving the interests of our other stakeholders in bringing to market the safest highest quality products available. We treat them with respect, fairness and integrity at all times and expect the same in return. We seek supplier partnerships that share our concern for social responsibility and the environment.

Honesty and Communication

We are committed to honesty, timeliness and clarity in communicating with our suppliers and we expect the same in return.

Transparency

We seek to create transparency from “farm to fork” with respect to production, planning, sourcing, ingredients, product safety and efficacy in order to bring to market the safest highest quality products available. We work with our supplier partners in eliminating all unnecessary production and distribution costs to help ensure the best possible price.

Education

We partner with our suppliers to educate, inspire and communicate the outstanding quality and benefits of our products to promote a lifestyle of health, balance and well-being.

Innovation/Differentiation

We foster supplier partnerships that enable us to remain at the forefront of the retail food industry, by creating new, unique and innovative products.

Quality Standards

We have high standards and our goal is to sell the highest quality products we possibly can. We define quality by evaluating the ingredients, freshness, safety, taste, nutritive value and appearance of all of the products we carry. We are buying agents for our customers and not the selling agents for the manufacturers.

QUALITY STANDARDS

To give you the best experience and products, we consider quality the highest form of value. Here that means strict standards that take into account such things as artificial food preservatives, sustainable seafood, animal welfare, antibiotics in meat and pesticides in vegetables. We don’t sell just anything, because when you want natural food products, we are committed to going beyond your expectations.

 

CARING FOR COMMUNITIES

As a store that brings local and global products to you, we believe that community extends beyond the boundaries of the towns and cities where we have stores. We’re committed to improving the lives and opportunities of people in communities around the world where we do business.